Keyword Analysis and its part in Web Promotion

In-depth keyword analysis plays a large part in successful web promotion.
As an example of this, we will use a speciality seafoods web site promoted by us back in 2002/2003.
In the case of the specialist seafood site, we started with some general seafood and product related keywords (smoked salmon, gravadlax, kippers, etc.).
Following a careful analysis of the first three months performance, we discovered that, although the site was being found and sales generated by the keywords CAVIAR & SQUID INK, their relevant page rankings were relatively low in most Search Engines.

We engaged in a specific promotion campaign of these keywords. After this promotion drive, CAVIAR & SQUID INK attained page one listings on a number of Search Engines, including Google. Sales of Beluga caviar almost tripled, making the company one of the largest suppliers of caviar on the Web.

Most visitor traffic trackers concentrate on trivial statistics concerning visitor numbers, operating systems, screen resolutions and such, rather than in depth keyword analysis.
And yet, successful web promotion relies largely on knowing what keywords and search engines prospective customers use to find your site and the ability to put this knowledge to proper use.

Fact: About 80% of Search Engine generated traffic to any Web Site stems from page one listings. To be successful, you need to know and specifically promote the most commonly used keywords relating to your Site's content.

Fact: Globally, the three most important search engines are Google, MSN & Yahoo. Unless you know how to specifically meet the requirements for these three search engines, you cannot begin to promote a Web Site effectively.

Fact: The databases of Google, MSN and Yahoo are responsible for upwards of 90% of search engine visitors world wide.
We cannot overemphasise the value of Search Engine Keyword Analysis for the purpose of online sales and marketing; without it, you are quite literally flying blind.

IceGiant will analyse and, if needs be restructure your Web Site to improve its search engine ranking and thus generate more sales for you.
Our web design and promotion methods are fact, not fiction.
Contact us today for a free evaluation of your web site or more information about our web design services.

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In-depth keyword analysis forms the foundation of web promotion

Graphic Design example, carried out on behalf of a client.

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