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W3C Compliance: World Wide Web Consortium Standards

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When confronted with questions regarding the W3C compliance of their websites, many webmasters still show a general unawareness of the World Wide Web Consortium’s almost universally accepted standards.

Founded in 1994 by Sir Timothy Berners-Lee, inventor of the Internet as we know it today, the W3C has been the driving force behind the web’s continuing development and the evolution of its overall guiding standards since the days of its inception.

Today the World Wide Web Consortium consists of well over four hundred members working in conjunction to produce overall standards which enable the Internet to develop in a coherent and unified fashion.

W3C Compliance forms the backbone of competent web design

One glance at the W3C membership list should serve to convince even the most ardent sceptic that theirs are not playground rules, but serious long-term guidelines designed to assist the Internet’s overall development.

Since all the major search providers, as well as many large software and hardware companies are W3C members, the importance of adhering to the consortium’s standards should be immediately apparent to any web developer or online business owner. And yet, W3C standards and recommendations have been largely ignored by the web design industry, mainly due to either sheer ignorance on the part of web designers or the widely held belief that the implementation of full W3C compliance will take far too much time and effort in return for very little gain.

Either of the above circumstances provides poor reasons for non-compliance, since web designers who are unaware of the W3C’s very existence cannot claim to have a sufficient industry knowledge for the production of 100% functional and effective web sites, whereas those designers claiming that the implementation of W3C standards would be too time consuming all too often suffer from poor coding practices and have no wish to draw attention to the flaws within the sites they create.

The problem is further compounded by the fact that the average client in need of web design services generally has no awareness of the World Wide Web Consortium (Why should they?), let alone its overall standards and therefore does not know what to look for in a quality web design company. Consequently, an overall lack of W3C compliance has formed the foundation for a spate of bad practice and poor coding which has infected the Internet as a whole and led to the disillusionment of many online business owners where their site’s long-term performance is concerned, not so much in natural search engine listings, but rather with sales conversions.

Ignorance... Is it really bliss?

But while knowledge of the World Wide Web Consortium’s standards is sketchy enough among American and European Internet professionals, the W3C is a complete unknown for most web designers working for the many eastern outsource companies now permeating the western web design sector.

This, in turn, has led to many web sites being hard pressed to compete on a global scale due to poor coding practices as well as a number of other factors.

Find out more...

It's hard to overstate the importance of W3C Compliance for your site

IceGiant not only ensures that each web design contract undertaken by us benefits from full W3C compliance throughout, we are also able to ‘repair’ existing sites by cleaning their code and bringing it up to accepted standards.

If you would like to find out more about how we can help you to make your site more friendly for users and search engines by employing the standards set down by the World Wide Web Consortium, please contact us.

To visit the W3C web site, please click here







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Does non-compliance affect search engine rankings?

The debate about whether or not the compliance of a website's HTML code affects its search engine rankings has been raging fiercely within the web design and SEO industries for years now, with almost every 'expert' telling clients something different.

So, to cut through the fog of war, here is what Google's own John Müller said a while back about the positive search ranking effects of W3C Compliance:

"Valid (X)HTML will NOT* make your site rank higher."

And yet... You still need it...
Why? Quite simple really...

Non-Compliant code can cause havoc when viewed in different browsers, which aren't necessarily as forgiving as Internet Explorer when it comes to displaying broken code. And it might surprise you that, statistically, less than 50% of visitors to this website use Internet Explorer these days.

Can you afford to potentially upset over 50% of your visitors?

I didn't think so...

W3C Compliance, a final word

Regardless of what you may have been told, W3C compliance is vital to your site's long-term success. Don't just take our word for it, inform yourself. A little research on the Internet and on the World Wide Web Consortium's own website goes a long way in this case.

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