W3C Compliance (World Wide Web Consortium Compliance)
When confronted with questions regarding the W3C compliance
of their sites, many webmasters still display a general unawareness
of universally accepted standards.
Founded in 1994 by Sir Timothy Berners-Lee, the inventor
of the internet as we know it today, the W3C has been the
driving force behind the web’s continuing development
and evolution since the days of its inception.
Today the World Wide Web Consortium consists of well over
four hundred members working in conjunction to produce overall
standards which enable the internet to develop in a coherent
and unified fashion.
One glance at the W3C
membership list should serve to convince
even the most ardent sceptic that theirs are not playground
rules, but serious long-term guidelines designed to assist
the internet’s overall development.
Since all the major search providers, as
well as many large software and hardware companies are W3C
members, the importance of adhering to the consortium’s
standards should be immediately apparent to any web developer
or online business owner.
And yet, W3C standards and recommendations have been largely
ignored by the web design industry, mainly due to either
sheer ignorance on the part of web designers or the widely
held belief that the implementation of full W3C compliance
will take far too much time and effort in return for very
little gain.
Either of the above circumstances provides poor reasons
for non-compliance, since web designers who are unaware of
the W3C’s very existence cannot claim to have a sufficient
industry knowledge for the production of functional and effective
web sites, whereas those designers claiming that the implementation
of W3C standards would be too time consuming all too often
suffer from poor coding practices and have no wish to draw
attention to the flaws within the sites they create.
The problem is further compounded by the fact that the average
client in need of web design services generally has no awareness
of the World Wide Web Consortium (Why should they?), let
alone its overall standards and therefore does not know what
to look for in a quality web design company.
Consequently, an overall lack of W3C compliance has formed
the foundation for a spate of bad practice and poor coding
which has infected the internet as a whole and led to the
disillusionment of many online business owners where their
site’s performance in the major search engine’s
natural listings is concerned.
One country where this is especially apparent is the Republic
of Cyprus, where the bulk of web designers are still unaware
of the vital nature played by the World Wide Web Consortium
in every aspect of web site promotion, which in turn has
led to local web sites being hard pressed to compete on a
global scale due to poor coding practices as well as a number
of other factors.
IceGiant not only ensures that each web design contract
undertaken by us benefits from full W3C compliance throughout,
we are also able to ‘repair’ existing sites by
cleaning their code and bringing it up to accepted standards.
If you would like to find out more about how we can help
you to make your site more search engine friendly by employing
the standards set down by the World Wide Web Consortium,
please contact us.
To visit the W3C web site, please click
here.
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W3C Compliance forms the backbone of competent web design
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