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What is Effective Web Promotion?

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Ten years ago effective web promotion was simple. The Internet was still tiny, and across Europe only about 500,000 people had access to it.

Search Engines could easily index the relatively small number of new web sites launched each week in Europe and keep abreast of existing sites.

In 2010, the total number of Europeans with access to the Web is in excess of 400,000,000 with an estimated 18,000 to 20,000 new domain names being registered each and every day around the World.

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Against these odds, success takes Professional, Effective Web Promotion

These days, Search Engines are hard pressed to keep up with an ever increasing flood of information and the Internet is now a huge, commercial 'dog eat dog' battle-arena. The real trick is knowing which keywords customers are typing into Search Engines to find your website, and the only way to gain this knowledge is to use efficient Keyword Analysis and search engine visitor tracking.

After all, how can you carry out an effective web promotion program, if you don't even have a clue where your visitors are coming from, what they are typing into the search box to find you, or even what ranking the individual web pages of your site are achieving in the organic search listings?

Regardless of who ends up promoting your web site, you will need a basic understanding of the way search engines work. Although you most likely have no desire to go into the mind numbing detail of how search providers assess the sites they index, a little reading on this matter is nevertheless advisable, since it could potentially save you from unnecessary costs or even ranking penalties for your online business.

For us, the successful promotion of our clients' websites is a serious business. IceGiant takes a long-term approach to each and every project instead of providing a dubious quick fix which ultimately leads to disappointment when Google catches up with the ‘unorthodox’ methods.

We will be pleased to discuss our web promotion services with you in greater detail; please contact us for more information.

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