Web Design in Cyprus - E-Commerce in a united Europe
Published: 10th December 2006
Well over two years after joining the European Union,
web design in Cyprus is still struggling to compete in
the online business arena.
This is not to say that web designers on the island are
of a lower standard or unable to keep up with the changing
face of the internet.
Indeed, there are a number of competent operators in the
Republic, able to render as good a service as anyone in
the industry.
The problem for web design in Cyprus seems to arise from
the fact that many prospective clients fail to appreciate
all the requirements a new web site needs to fulfil in
this day and age in order to become a successful contender
in the global business arena; a situation which largely
stems from a lack of information by web designers.
Allow me to illustrate.
IceGiant recently carried out a contract on behalf of
a client in Protaras near Paralimni.
Before work was initiated the client questioned the proposed
amount of content we specified, stating that she hadn’t
envisioned quite so much of it.
One of the main specifications for this particular contract
was the new site’s ability to successfully compete
in major search engine rankings.
As we have detailed elsewhere within this site, Content
is King.
You cannot win the search engine war without it, so there
is a real need for high quality editorial in any commercial
web project.
After an extensive consultation to demonstrate the basic
need for the proposed content and the reasoning behind
it, the client was fully satisfied that IceGiant was not
just throwing in excess work to raise the overall bill
and happily went ahead with our proposal.
From this point of view, web design in Cyprus is in a
cleft stick of its own making, since many operators fail
to inform their clients properly about exactly what needs
to be done to fully satisfy all the given requirements.
The simple fact is that these days it takes far more
to make a commercial web site perform well than it did
just a few years ago, but most clients fail to realise
this.
And why should they? They are not techies; they have no
need to stay abreast of search engine marketing and its
many facets.
Without a proper explanation, many prospective clients
feel that web studios are simply inflating their quotes
unnecessarily to increase their own profitability.
Viewed as a market sector, web design in Cyprus needs
to adjust its attitude towards the time and effort devoted
to explaining its actions to prospective clients in a
straight-forward manner easily understood by a layman.
Unless local operators can successfully accomplish this,
Cypriot web sites are likely to be left out in the cold
for some time to come due to sheer customer mistrust.
Web Design in Cyprus is still struggling in the global
business arena
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