Welcome to IceGiant’s Web Promotion Section
The image below illustrates a small percentage of the Search
Engines used on the Internet. Search Engines are used every
hour of every day of every week by millions of people around
the world.
The fact is though, that there are three search engines on
the internet which between them hold a share well in excess
of 90% of total searches carried out online.
Which?
Although everyone has their particular favourite, the fact
is that the Google database is used for about half the
total searches carried out, with MSN and Yahoo accounting
for a further forty to forty-five percent.
Knowing which Search Engines to target and how, is half the
battle.
Unless your site is an open source of information on a particular
subject, you are not just looking for visitors; you are looking
for paying customers.
If you are running a commercial web site, how often are
you contacted by companies claiming to be the 'last word
in Web Site Promotion'?
The trouble with the promotion services most of these companies
offer is that they are overpriced and not very effective,
often employing so called ‘Black Hat’ methods.
Read
more
The fact is that effective
web promotion starts with good web design.
It is impossible to just wave a magic wand over a poorly
designed Site and expect it to turn up on page one of every
Search Engine. An effective Web Site must be designed in
a Search Engine friendly manner.
If a company offers to register your site with “OVER
500.000 SEARCH ENGINES!” they are quite simply exaggerating.
In reality, there are only limited number of search engines
on the entire internet. All these search engines are fed
information by no more than a few hundred databases.
As a matter of fact, there are no more than 30 - 50 Search
Engines out there of true promotional value. The rest are
either drawing on the “Big Boy’s” databases
or simply useless free-link pages of no promotional value
what so ever.
Moreover, what use is it if your double glazing site gets
found first every time by Siberian goat herders? What a lot
of so-called web promotion companies fail to mention is that
a large number of their registrations and results are specific
to regions or groups of visitors which are of absolutely
no interest to you.
During recent times reporting
spam web sites has become
a major factor in the battle against unethical tactics and
the furtherance of ethical web promotion.
But is it merely about getting one over on your competitors?
Click below for further information on
IceGiant Web Promotion Services; the key to success
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