Basic Web Promotion Tips
To engage in web promotion is to employ methodologies
designed to improve a web site’s visibility within
a search engine’s rankings.
What it is not is a cure-all designed to provide your site with a top search
engine position after five minutes.
Although usually referred to as either an art or a science, web promotion can
safely be termed a combination of both due to the many variables which determine
its success or failure.
The first step is to ensure that your site conforms to
the universally accepted rules set down by the World Wide
Web Consortium (W3C).
Full W3C compliance ensures that your site’s code is free of errors and
does not contain any improperly embedded JavaScript or Flash content.
Furthermore, you should ensure that you site is designed
in the most user friendly manner possible, not only to
prevent a poor user experience but also make it more search
engine friendly.
Step two is to concentrate on your site’s
content.
You will undoubtedly have heard the phrase “Content is King” in relation
to web promotion.
What this effectively means is that search engines value
original, well-written, authoritative content about your
site’s chosen topic above all else.
But it does not end here; this content will also need
to be formatted correctly, in such a way as to place extra
emphasis on your desired keywords without being considered
a spam merchant by search engine spiders.
Before writing
new content for your site, it would probably be a good
idea to carry out a basic keyword
analysis to identify
the most productive keywords for your own industry.
After all, there is little point in optimising your content
for keywords nobody searches for.
Moreover, you should also use your main keywords within
each page’s Meta
Tags (Title, Description and Keyword Tags), once again
being careful not to overuse them and be considered a
spammer.
A comprehensive sitemap is another asset for your
site’s promotion, since
it not only makes your site more navigable for human visitors,
but also helps search engines to fully index your site.
Once
you have completed and launched your site, the time has
arrived to engage in the next step of web promotion; linking.
Linking is another important aspect of successful promotion,
with both incoming and outgoing links playing an active
part in your promotional efforts.
The golden rule here is to never exchange links with irrelevant
sites but to ensure your link partner sites should be
related in some way to your own topic or industry.
Linking with spam sites, link farms or free for all links
pages will ultimately do your rankings more harm than
good.
Remember; don’t try to fool the search engines.
Instead of trying to find shortcuts, focus your attentions
on making your site better and playing by the rules.
Successful web promotion takes hard work and patience.
Competent Web Design ensures a search engine friendly
site
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