Google PR - Greenbar Madness?
Correct at date of publication: 8th September 2006
In the quest to get your site’s Google PR (PageRank)
up ‘just another notch’ it is easy to lose
track of your site’s actual search engine ranking
performance.
Make no mistake, though a high Google PR helps, it does
not necessarily guarantee high search rankings.
Take as an example the heavily contested key-phrase ‘Properties
for sale in Cyprus’, which returns 5,760,000 results
at Google.com.
PR within the top 10 is as follows:
- 5/10
- 4/10
- 4/10
- 4/10
- 5/10
- 3/10
- 0/10
- 6/10
- 4/10
- 3/10
Although the Google PR in these rankings starts predictably
enough with the PR5 site outperforming three PR4 rivals,
we find a PR5 site in fifth position being beaten by these
same three sites.
Then there is the mighty PR6 site ranked 8th but being
outdone by something without any PR at all.
Surely if PageRank was the be-all and end-all of web promotion,
the PR6 site should be at the head of the listing ahead
of all comers, whereas the PR0 site should be nowhere
in sight?
The fact is that Google themselves state that although
their PageRank score is a fair indicator of a site’s
overall importance, its actual ranking within the search
engine’s listings for any given key-phrase is determined
by a number of factors, not least of which being the presence
of relevant, high-quality content.
Yet in spite of this, there is a continuing trend by
webmasters towards getting ‘just one more’ rank
upgrade.
Stop this Greenbar Madness!
By all means concentrate on gathering inbound links and
increasing your site’s PageRank, but do not turn
that little green bar at the top of Internet Explorer™ or
Firefox into the centre of your web universe.
Ensure that your site is easy to navigate, add rich and
unique content, incorporate a discussion forum to encourage
external input and clean its HTML code; these are all
means by which to increase the overall quality of your
web site.
Successful web promotion is about so much more than mere
Google PR.
Taking a balanced approach with consideration to the
many different steps required for the success of your
site will pay far greater dividends in the long run than
a short-term sprint towards a high PageRank.
Competent web site promotion is about much more than
Google PR
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