Search Engine Optimisation Scams - Customer Relations
If you have reached this page through a search engine
or link and have not yet read part one of this article ‘SEO
Scam Artists’, please click
here.
You will of course need official looking contracts to
convince your customers you’re a serious operator,
not just another one of the many search engine optimisation
scams cropping up everywhere..
Once again, the solution
is simple.
Launch a basic web site and contact one of the big SEO
companies on the web pretending to be interested in an
optimisation package.
Think big and ask for a sample contract to ‘ensure their competence’.
Once you receive this, simply amend it to suit your own
purposes, remembering of course to remove anything vaguely
technical sounding (inbound links, 301 redirects, high
quality content, forum marketing and suchlike)
to avoid any awkward questions from your clients.
Step 5 - Lie through your back teeth
Remember that search engine optimisation scams work so
much better if you bend the truth (shatter it) to suit
your needs.
So when you’re talking to a prospective
client, be sure to pull out all the stops and promise
them the earth.
As long as your contract does not make
the same ‘over-the-top’ promises,
it doesn’t matter what you tell the client, since
most of them won’t
bother to read the small print before signing on the dotted
line and getting their cheque books out.
Whilst you’re about it, ask them for referrals (lots of referrals) in return
for ‘discounts’ or outright cash kickbacks.
This can do your SEO scam (and your wallet) the world
of good.
Step 6 - The bad news
The contracts are signed, the deposit is in your account
and now the customer is expecting results.
They have the temerity to actually expect you to do some
work.
’The sheer cheek of it all; honestly!’
So what can you do to hold
on to your ‘hard conned’ earnings?
As before,
the solution is simplicity itself; approach the customer
in the following fashion:
”Well sir, you have to understand that search engine optimisation takes
time. Google and the other search engines are forever
changing their way of doing things (these are called algorithms, but the client
doesn’t need to know
that), so it can take up to six months before your site
shows the full benefit of our hard work.”
Whilst you’re stalling
your client, buy a few incoming links for their site so
you can show some progress at least and do whatever you ‘guess’ needs
to be done to improve the site’s rankings for keyword
phrases which include their company name in quotation
marks.
Click here for page four of this article ‘SEO
Swindle’
Click here for page two of this article ‘SEO
Scam’.
SEO Scam Artists are earning a fortune through the ignorance
of others
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