SEO Scam - The easy way to prey on people's ignorance
If you have reached this page through a search engine
or link and have not yet read part one of this article ‘SEO
Scam Artists’, please click
here.
If there are no
likely tradeshows in your neighbourhood, you need to get
out the Yellow Pages and create your own version of ‘Deal
or no Deal’ to
make your SEO scam work properly.
”Hello, this is (insert made-up name here), what is your company’s
web site address?”
Once they tell you, visit their site and comment as follows:
”Oh, it looks like Google and the other search engines can’t
index your site properly. Who would I need to speak to about getting that fixed?
At
this point, whoever you’re on the phone to will most likely pass the
buck and put you through to someone who knows more… BINGO!
From thereon in it’s just sales patter.
Once you’ve
got two or three contracts this way, you’ll be able
to employ a telemarketing person (I say person, but if
you employ a woman with a really sexy voice, it will likely
pay greater dividends, since most potential clients will
be men in their 40s and 50s).
Step 3 - Give over-the-top guarantees with your SEO scam
Whilst the vast majority of your clients will have heard
of Google (sort of), you’ll go much further than
promising them top 10 rankings on this search engine alone.
No, you’re much better than that; by using your
services the client get top 10 rankings with MSN & Yahoo
as well.
Delivering results will be simplicity itself,
since you’ll do it by using “rather
long search terms with the client company’s name
in quotation marks”.
Whatever you do, do not accept a share of increased revenues
or ‘pay by
result’.
Whilst you’re about it, claim to know ‘certain
people’ at Google
(Matt Cutts is usually a good one, since even the most
ignorant clients are likely to have heard [something]
of him) and can therefore guarantee ‘preferential
listings’.
By preferential listings, you are of course talking about
convincing the client to let you sell them an Adwords™ campaign.
Step 4 - Charge top dollar
Let’s face it, by now you’re an ‘established SEO Scam Artist’… err,
I mean of course ‘Professional’, so you may
as well charge high-end rates for your expert services.
So your customers will pay you about £800 per month
(minimum 12 month contract) plus an additional 20 to 25%
of their Adwords or Yahoo! Search Marketing budget.
Should
they ask you about pay per click statistics tracking simply
find a likely keyword analysis tool and sell it to them
with a 300% mark-up.
If your customer will stand it, raise your rates;
but under no circumstances work for less.
Click
here for page three of this article ‘Search
Engine Optimisation Scams’.
Click here for page one 'SEO
Scam Artists'
A well executed SEO Scam can yield £100,000+
in its first year
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