Web Site Promotion - Gurus and Buzzwords
Published: 2nd of March 2007
Not so many years ago, web site promotion was easy; the
internet was comparatively small and any new site’s
chances of success were relatively high.
But times have changed; the internet is now a huge marketing behemoth consisting
of an estimated 110 million individual web sites.
Given that the average web site
now consists of around 140 pages, this would put the estimated
total size of the internet somewhere around the 15 billion
page mark.
“How do I even begin to approach web site promotion
in the face of such statistics?” is a question asked
with increasing frequency by frustrated webmasters and
online business owners.
Trawling around the internet in
search of a solution to their promotional issues, many
of these individuals will eventually run across one of
the many internet marketing gurus promising that: “My
Gee-Gook 3000 programme will explode your earnings and
allow you to grow your web site whilst you sleep for only
$149.99!”
Often backed by implied guarantees, these
offers seem to be the answer to every webmaster’s
prayer; a lasting income with very little effort.
Throwing
caution to the wind, the frustrated entrepreneurs get
out their credit card, pay up and download the ‘solid-gold’ web
site promotion course.
After reading a few pages however, it becomes abundantly
clear that the ‘hot
web promotion course’ which has been so dearly bought is nothing of the
sort.
Instead, of providing the promised insider information,
it is merely a rehashing of old online marketing tips,
interspaced with occasional buzzwords.
The fact is that,
although there are of course a number of genuine web site
promotion gurus out there, the vast majority of courses
and tutorials on offer are simply compilations of (often
outdated) internet marketing methods and strategies which
can be found free of charge in most SEO forums.
What you
should remember before taking up any buzzword laden offer,
is that these are mainly aimed at new users trying to
find their feet on the web.
You should always remember the old adage; “If something
sounds too good to be true, it probably is.”
After
all, if there were an easy approach to web site promotion,
everyone would be doing it.
And of course, there would
still only be ten spots on that coveted first search engine
results page, so the programme’s overall success
would be greatly diminished.
When it comes to web site promotion, there is no substitute
for hard work.
Ultimately the combination of great content, clean code
and high-quality inbound links is a winner every time.
If internet marketing is a strange concept to you,
spend some time in the many SEO forums discussing the
topic, you’ll
soon learn a thing or two.
Beware of so-called web site promotion gurus with buzzword
laden offers
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