Web Site Visitor Tracking - Keyword
Analysis is Important
Published: 21st of October 2006
Most webmasters and online business owners know that
web site visitor tracking is an important part of effective
web promotion.
With this in mind, many novice web designers will put
a basic (and in many cases free) hit counter on their
site(s).
But are these basic hit counters actually of any promotional
use?
In its most rudimentary form, a hit counter will merely
record the number of times a page has been loaded by a
visiting web browser without gathering any other information
at all.
This is fine for personal sites where webmasters merely
wish to keep a record of whether their site is getting
any traffic at all, but utterly useless for a commercial
site competing in the global arena.
The days of merely monitoring the number of clicks to
your site are well and truly gone.
If your online enterprise is to be successful in the face
of its competitors, you need to gather detailed information
about your visitors and their browsing habits.
A simple counter has no web site visitor tracking capabilities
and cannot tell you where your visitors are coming from,
whether they reach your site through a search engine,
what keywords and phrases they are using to find you or
any other information which would prove valuable to you
in your efforts to promote your web site.
Without a tool to carry out proper keyword
analysis,
you are effectively flying blind where the search engine
promotion of your site is concerned and let’s face
it; if you have a commercial web site, your ultimate aim
is to sell your products or services as effectively as
possible.
So what can you use to gather the required information
and analyse it so you know what improvements
are required to boost your site’s performance?
1. Your ISP’s Statistics Server
Most hosting packages these days come ready-equipped with
a basic statistics tracker which provides basic information
about referrers, keywords & phrases used by visitors,
screen resolutions and other valuable information.
Although this approach does not provide the sort of in-depth
information needed by web sites in heavily competed market
sectors, it is usually free as well as sufficient for
smaller web sites competing in niche markets.
2. An Online Keyword Analysis Tool
Whilst usually being subject to a monthly or annual subscription
fee, these online web site visitor tracking utilities
offer a level of detail not usually found in the information
gathered by their free counterparts.
Although there are a large number of these services available,
there are only a handful offering a cost-effective means
of gathering and analysing the required information and
then suggesting possible improvements according to its
findings.
An excellent example of online
keyword analysis can be
found by clicking here.
Of course, once you have your web site visitor tracking
information, you’ll need to know how to act on it
to improve your site’s performance in the search
engine listings.
Web Site Visitor Tracking; Many Webmasters Overlook
Keyword Analysis
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