Writing Internet Articles; the Good, the Bad and the Ugly
“Put down the keyboard and step away from the desk!”
If there were such an organisation as the copywriting police, this would be their
command to many a webmaster or online entrepreneur who tries their hand at
writing internet articles to promote their site or business.
For those of you not familiar with the internet article scene, the concept is
simple.
Since content is king, most webmasters are looking for alternative sources of
relevant text to make their web site grow and increase its standing with the
major search engines.
This basic need has spawned a vast number of archive sites where authors can
post articles on every conceivable subject for webmasters to download and re-publish
on their site thus increasing its overall relevance on any given topic.
As a matter of course these articles include a link to
the author’s own web site, boosting its link popularity
and benefiting its search engine rankings in the long-term.
So everyone wins and they all live happily ever after?
Not quite.
As writing internet articles has now become a mainstream
web promotion method, more and more budding authors
are submitting decidedly inferior copy.
The simple fact is that not all of us are able to put
fingertip to keyboard and produce insightful and easy
to read editorial on the subject of our choice, just as
not all of us are cut out to be fighter pilots or cryptographers.
What is more, poor quality copy is not generally spotted
and eliminated by those webmasters desperate for content,
since they themselves are usually
<controversy>not
excessively gifted in the literacy department</controversy>.
As a consequence the internet is becoming riddled with
bad spelling, grammar and punctuation.
“Did he really just say that?”
Before digging out your pitchforks and flaming torches
and heading up the hill to smoke out the techno-heretic,
please allow me to say the following in my defence:
The statement stems from personal experience.
My authoring days started in the early 1990s and since
then I have worked with a great many web designers,
developers and code masters.
Whilst the majority of these individuals fluently speak
a multitude of coding languages, many of them are
unable to string together five English words coherently
even if their life depends on it, since their personal
skill-set calls for an entirely different type of spelling
and grammar.
“It is then, not a question of stupidity
but rather of different abilities.”
Be this as it may, the fact of the matter is that an
ever growing number of individuals are cheerfully writing
internet articles of a surprisingly poor quality and thereby
not only lowering the overall standards of the information
super highway but also damaging their own professional
image before the entire world.
It seems that this week’s offering is going to
be one of ‘those’ articles.
Please click here for page two; ‘Poor
Copywriting and its effect on your business’.
Competent Web Design ensures a search engine friendly
site
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