On the whole, web design in Cyprus needs to change its attitudes...
In
this day and age, a successful contender
in the global online business arena needs to meet certain criteria, and it is this criteria which local web studios are failing to convey to their clients, a situation which has fuelled the distrust felt by many real-world business owners, towards the web design sector.
Allow me to illustrate.
IceGiant recently carried out a contract on behalf of
a client in Protaras, near Paralimni on the island's east coast. Before work was initiated the client questioned the proposed
amount of content we specified, stating that she hadn’t
envisioned quite so much of it.
One of the main specifications for this particular contract
was the new site’s ability to successfully compete
with existing competitors in Google's search results. And, as we have detailed elsewhere within this site, . You simply cannot win the search engine war without it, so there
is a real need for high quality editorial in any commercial
web project.
After an extensive consultation to demonstrate the basic
need for the proposed content, and the reasoning behind
it, the client was fully satisfied that IceGiant was not
just throwing in excess work to raise the overall bill,
and happily went ahead with our proposal.
From this point of view, web design in Cyprus is in a
cleft stick of its own making, since many operators fail
to inform their clients properly about exactly what needs
to be done to fully satisfy all the given requirements for a website to successfully function on the World Wide Web.
The simple fact is that these days it takes far more
to make a commercial web site perform well than it did
just a few years ago, but most clients fail to realise
this. And why should they? They are not techies; they have no
need to stay abreast of search engine promotion and its
many facets.
Without a proper explanation, many prospective clients
feel that web studios are simply inflating their quotes
unnecessarily to increase their own profits.
Viewed holistically as a market sector, web design in Cyprus needs
to adjust its attitude towards the time and effort devoted
to explaining its actions to prospective clients in a straight-forward manner which is easily understood by a layman.
Unless local operators can successfully accomplish this,
Cypriot web sites are likely to be left out in the cold
for some time to come, due to sheer customer mistrust. |
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