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In fact, these days anyone promising you a quick front-page
position or a number one listing on Google, Yahoo, or Bing
within weeks or even days is most likely to be using what
are known as ‘Black Hat SEO’ methods, which is to say tactics specifically
designed to fool search engines into delivering short-lived results which will ultimately result in your site
being penalised or even barred from the listings altogether once the search engine catches up with the promoter's shady tricks.
Black Hat SEO is a term applied to methods of unethical
web promotion which specifically countermand . Methods such as this will deliver extremely short lived
results, as the search engines quickly analyze these methodologies
and eradicate the offending sites from their listings. Once this happens, the web promotion company in question
will usually blame sudden drops in the client's search rankings
on algorithm changes by Google, and bury the impact of their
actions with meaningless jargon, solely designed to confuse their less
knowledgeable clients.
IceGiant's web design methods are based on our team’s
years of experience, and all sites produced by us strictly
adhere to the guidelines laid down by the (W3C) and the major search providers. If you are considering web promotion for your site, it
is advisable to take a long term view, since there is
no quick fix which actually delivers lasting results.
Our staff will be pleased to discuss your requirements
and advise you on the various options available for the
effective web promotion of your site. for further details
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